Fox Sports

ollowing the sale of its entertainment assets to Disney, sports became the core business for Fox. In addition to that, gambling has been made legal in several states presenting a new opportunity for sports products. Our challenge was to create a bold new approach to sports to compete with players like ESPN in a very saturated market.

Company/My role

Work & Co, 2019
Assoc. Design Director

Project team

Jon Jackson (Partner), Steve Hopf, Daniel Kusaka, Marcos Fernandes, Rafael Lucas (Design), Mark Lavoritano (Strategy), Jenny Hirsh, Amy Hollis (PM).