ollowing the sale of its entertainment assets to Disney, sports became the core business for Fox. In addition to that, gambling has been made legal in several states presenting a new opportunity for sports products. Our challenge was to create a bold new approach to sports to compete with players like ESPN in a very saturated market.
Work & Co, 2019
Assoc. Design Director
Jon Jackson (Partner), Steve Hopf, Daniel Kusaka, Marcos Fernandes, Rafael Lucas (Design), Mark Lavoritano (Strategy), Jenny Hirsh, Amy Hollis (PM).